The Look Local First campaign is a partnership between the
Durango Chamber of Commerce, La Plata Economic
Development Action Partnership (LEAD) Local First, and Healthy Lifestyle La Plata.

The goal of the campaign is to “keep our dollars flowing in La Plata County” by taking advantage of the multiplier effect that translates every dollars spent in La Plata County into additional purchases that create more jobs, raise wages, and generate additional sales tax revenue for community services.

The organizers of the campaign believe keeping dollars flowing in the county can help businesses and their customers ride the rapids of a turbulent economy and help insulate La Plata County from rising gas prices and slipping financial markets. Rather than a one-time effort, the campaign is building the foundation for an ongoing program to raise awareness of the benefits of "looking local first."